Local Love - 5 Sweet Reasons to Shop Local in Medford, WI this Holiday Season!

When you walk through downtown Medford, you'll notice something special - the storefronts aren't just buildings, they're stories. Each one has a face, a family, and a dream behind it. That's the magic of shopping local.

At Am's Cakes and Bakes, I get to see this magic every single day. I see it when neighbors bump into each other over a loaf of bread, when someone picks up a custom cake for someone special, or when kids' (and adults') eyes light up as they discover old-fashioned candies at Decades. Shopping local isn't just about buying - it's about belonging.

Here are five sweet reasons why shopping local in Medford makes a significant difference.

1. Local Shops Create Real Connections

When you shop at a local store, you're greeted by name. There's a warmth that comes from being served by someone who truly cares. At Am's Cakes and Bakes, I love hearing customers' stories - why they need an extra loaf of bread because they have company coming. Or why they are ordering a just because cake for someone in their life who needs a sweet treat.

The same is true across town, whether you're browsing at 8th Street Artisan's and Gifts, or getting a coffee at Uncommon Grounds or Little Sisters. Maybe you are looking for your next outfit at Carola's, Rosie Marie Boutique, or Rocky Road Boutique. You are not just a customer, you're a neighbor. Those small interactions build the kind of community that lasts.

2. Local Money Stays Local

Every dollar spent locally does more than just buy an item - it circulates back into Medford. It helps pay for a child's piano lessons, supports the local schools, and makes it possible for small shops to give back. Ever wonder how much big online stores give back to the local communities?

Having the support of the community is what allows me to give back through the "Let Them Eat Cake" program and other local donations. Each time you purchase a loaf of bread, a custom cake, or a box of cookies, you know that a portion of what you are paying is going back to the community in some way. Doesn't that make that treat just a little bit sweeter?

3. You Discover Unique Treasures

One of the best parts about shopping locally is the uniqueness of what you'll find. No two shops are exactly alike.

• At The Gift Shop, you will find a large array of handmade items from people in your community. Who knew there was so much talent right here?

• At The Hay Mow, you will find a beautifully curated collection of different items you won't find anywhere else. Customers love what they find and how affordable the prices are.

• At Am's Cakes and Bakes, you will not only find fresh bread, amazing cupcakes, and delicious cookies, but you will also find a wide selection of kitchen, baking, and hostess items. Perfect for gift giving, or to treat yourself! We also have a selection of Olive Oils perfect for your next salad, cooking, or even for dipping your freshly baked bread in.

It's these unique finds that make gift-giving (or treating yourself) so much sweeter.

4. Quality and Freshness Matter

When it comes to baked goods, freshness isn't a luxury - it's everything! That's why I'm getting up at 4:00 am to bake fresh bread for you before coming to the store. That's something that store-packaged bread can't compete with.

Caring about freshness goes well beyond my doors. You will often see other business owners frequent the local farmer's market. Marilyns and 64 North are often seen purchasing fresh and local produce to be used in specials later that day. You can truly taste, feel, and see the difference when local business owners care about the ingredients they are offering to their customers, to their neighbors.

5. Shopping Local Builds Community Spirit

Medford isn't just a place we live - it's a place we create together. Supporting local shops is like casting a vote for the kind of community we want.

When you shop small, you're helping ensure that downtown Medford stays vibrant. You're encouraging community events, partnerships, and collaborations. It wasn't until I became a business owner that I fully grasped how this really functions. However, the more we support one another, the stronger our community becomes.

Closing Thoughts

Shopping local isn't just about convenience or keeping dollars close to home - it's about celebrating the people, stories, and heart that make Medford Unique.

At Am's Cakes and Bakes, I'm beyond grateful for the love and support that this community shows me every day. I wish to reciprocate the love by urging everyone to opt for local choices whenever possible. Because every purchase matters. Every visit matters. Every hello matters.

So next time you are out and about, consider stopping by a local shop you haven't visited before. You might just find your new favorite place - and in the process, you'll be helping keep Medford's heart beating strong. (Consider joining The Chamber's Fall Haul to find many hidden spots in our amazing community, which happens every fall!)

I'd love to know - what's your favorite local shop to support in Medford? Drop it in the comments or tag them on social media so we can spread the love together!